Florians is owned and managed by Michelle Washington-Jenkins and is uniquely positioned at the intersection of heritage and media.
Michelle qualified academically through the Royal Horticultural Society and worked as a florist and gardener at Heckfield Place & West Green House. Michelle is a regular fixture at many industry events and launches and has recently been accepted into The Worshipful Company of Gardeners.
Prior to this Michelle was a very successful Pilates teacher in Chelsea and a co-founder of successful Shoreditch based model & talent agency, W Mgmt. She lives in rural Hampshire with her family and is restoring a Victorian property including it's own walled garden.
Through the knowledge and experience of amassing a large personal following on different social media platforms, Michelle is expertly placed to amplify other selected businesses through digital marketing.
Whether you’re launching a new product or building long-term brand awareness, I create authentic content that introduces your brand to an engaged audience with genuine interest. From one-off collaborations to ongoing partnerships, I produce photography, video, reels, stories and written content that feels natural, informative and beautifully presented.
Every collaboration is tailored to your goals, creating content that builds trust and encourages meaningful engagement rather than simply reaching an audience. For brand endorsements please contact Josie Larkin.
I work with hotels, gardens, restaurants, estates and travel destinations across the UK and overseas to create thoughtful, high-quality content that captures the experience of a place. Through photography, short-form video and storytelling, I showcase the details that encourage people to visit for themselves.
Whether it’s a luxury hotel, a country garden, a boutique stay or a seasonal destination, my content is designed to inspire travel while providing valuable assets that can also be used across your own marketing channels.
Whether you’re opening a new hotel, restaurant, garden, retail space or introducing a new product or collection, I create launch content that builds excitement and tells the story behind your brand.
From launch-day coverage and behind-the-scenes moments to polished photography and engaging Reels, I help create content that generates interest, encourages sharing and gives your audience a reason to follow your journey from day one.
From RHS Chelsea Flower Show & Henley Royal Regatta to opera festivals, seasonal celebrations and countryside events, I create engaging content that captures the atmosphere as it unfolds. I provide live social coverage, short-form video, photography and behind-the-scenes storytelling that extends the life of your event well beyond the day itself. My aim is to create content that not only documents the occasion but encourages future visitors and strengthens your brand’s presence online.
I offer complete social media management for brands looking to build a consistent and engaging online presence. From content planning and creation to filming, photography, copywriting, publishing, community management and reporting, I manage every aspect of your social media strategy. Whether you need ongoing support or a complete account takeover, I create content that reflects your brand, connects with your audience and delivers long-term, sustainable growth.
I create natural, high-quality content that feels authentic while showcasing your products or services in everyday use. Designed specifically for your own social media channels and advertising, UGC provides brands with relatable photography and video that connects with customers.
While my background is in horticulture, gardens and hospitality, I also create lifestyle content for a wide range of brands looking for trusted, professional content that feels genuine rather than overly produced.
“If you've never experienced an evening of opera in the gardens... this might just be the summer to change that.”
West Green House
@westgreenhouse
“Some places stay with you long after you've unpacked your suitcase... and this was one of them.”
The Nare
@thenarehotel
"The leading Horticultural content creator"